ABSTRACT: Viram Jasani is the CEO of Asian Music Circuit. He was born in Nairobi, Kenya in 1945. His father had a successful business and he moved with the family to the UK in 1949. In this interview, Viram talks about his ancestors in Kathiawad and how his father was a passionate music lover who collected records and books. He talks about how his mother too influenced his interest in music and how he has the spirit and soul of a Gujarati. They were probably one of the first Indians in England in 1949, and the family had numerous musicians coming to their house for concerts, so he was surrounded by music from a very early age. He talks about the music scene in 1950s. He also describes how the music department at SOAS started and he was one of the first students at SOAS and how he thoroughly enjoyed his time there. He learned to play sitar with his brother. Pandit Ziauddin Daggar, Amir Khan, Gulam Ali influenced him immensely. He pays tribute to the Tabla player Latif Ali Khan with whom he practiced vigorously. He talks about his time with Nikhil Banerjee and Vilayat Khan. He performed at numerous places. He talks about the music scene in the 60’s, 70’s and 80’s and difficulties faced by Indian music. Later on he talks about the Asian music circuit and how it came into existence. He talks about the successful initiatives AMC took over the years in bringing classical music to the forefront of public awareness. He is very content that AMC’s work was spread to the remote parts of UK as well. He takes pride in the creative and innovative way AMC set benchmarks for top quality music and how it brought Asian audiences to the Southbank. He talks about wide variety of music – Afghanistan, Rajasthani folk music, Chinese, Indonesian Gammelan, Gujarati musicians to Britain. He talks about the legacy of AMC.